American Composers Orchestra

The American Composers Orchestra (ACO) is a national discovery and development pipeline for new orchestral music. With a mission to bring the full spectrum of American music to orchestral stages, ACO provides a gateway to composition and performance while amplifying the expressive power of orchestral music for a vibrant future.

Why We Partnered

At A Little Better Co., we believe in the power of storytelling to shape the future, and ACO’s mission aligns deeply with that vision. Their commitment to discovery, innovation, and inclusivity in orchestral music creates an ever-evolving narrative that deserves to be heard.

The Role of Branding & Storytelling

Orchestral music has long been seen as exclusive, but ACO is proving otherwise. Through clear, compelling branding and strategic storytelling, we can redefine orchestral music’s place in contemporary culture—making it more accessible, engaging, and inspiring for audiences nationwide.

Client Testimonial

"Working with ALBC was a highlight amidst many relationships I’ve had with consultants. Very quickly, they synthesized our values and unique value proposition into key messaging points and visually stunning branding. Since implementing our new branding created by ALBC, we have accomplished a 43% increase in donations and 333% increase in earned income. I highly recommend ALBC’s team and would hire them again without hesitation."

"ALBC is one of the most insightful and effective teams we have ever worked with. Their ability to cut to the truth of who we are and message it with joy and clarity was a rare and refreshing experience. In addition to the quality of the work and the excellent culture they cultivated throughout the process, they moved us forward in a way that aligned with our available time and resources, which is an often overlooked part of what makes a great collaboration."

Stall Points Addressed

• Positioning
• Branding & Storytelling
• Activation

The Outcome

• Improved brand perception or recognition
• Strengthened messaging & positioning
• Enhanced operational clarity or strategic direction
• Increased funding or funding opportunities
• Increased engagement

In the past 4 years, ACO has increased its contributed income by 43%; a large portion of this work was completed following the rebranding of the organization. In addition, we’ve had three major gifts come thru from individuals who found us online by engaging with our website. These donors have invested over $120k in our work. Additionally, we have seen a noticeable increase in new board members being referred by recruiters. These individual have chosen ACO from among a slate of other music organizations to support. ACO has also secured new collaborations with international publisher Boosey & Hawkez, plus Platoon, Apple Music’s in house label.