Episode 4: The Proof is in the Impact – Making Creativity Measurable and Investable

One of the biggest reasons creativity isn’t taken as seriously as other business tools is because it’s hard to measure. How do you prove that a powerful story, a compelling design, or an emotionally resonant campaign actually created tangible change?

In this episode, we explore the intersection of emotion and validation—how creativity can be quantified, de-risked, and made investable. With insights from experts in data and impact measurement, we break down how to connect storytelling and emotional engagement to real-world metrics, making creativity a strategic asset that funders, sponsors, and decision-makers can’t ignore.

Joining us is Catherine Griffin, Founder and CEO of ImpactableX, whose pioneering work in impact modeling is helping organizations turn mission into measurable value. Together, we unpack how emotional resonance and analytical rigor can work in tandem—and why that combination might just be the future of creative impact.