Episode 2: The Art of Getting Unstuck – Using Creativity to Break Through Stall Points

Every organization—no matter the size or mission—eventually hits a stall point: a moment when progress slows, momentum fades, and the path forward feels unclear. In this episode, we unpack what those moments really look like—and how creativity can act as a powerful tool for breaking through.

In this episode, we sit down with Aaron and Joel, co-founders of Empath Labs—a mental health innovation company creating tools at the intersection of empathy, technology, and social good. They walk us through their journey from early momentum to a moment of strategic standstill, where it became clear: the real barrier wasn’t the product—it was the positioning.

Together, we explore what stall points look like up close, why even deeply mission-driven teams can lose traction, and how ALBC helped them zoom out, reframe the challenge, and reposition their brand to move forward with clarity and purpose.

More About Empath Labs

• Check out Empath Labs & things mentioned: My Special Aflac Duck: https://www.youtube.com/watch?v=Qa60d2kvZd0
• Follow them on Instagram → @empathlabs
• Learn more about their work → www.empathlabs.com

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